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kraak + smaak.
THE GOAL:
Kraak & Smaak – came to the US for the first time in 5 years to headline our party at Union and we couldn’t let them down with our branding and marketing for the event.
CREATIVE INSPIRATION:
We paid homage to the group mentality of the partnership featuring the 3 main artists in our development for the graphics for the event combined with their new brand elements of tropical fruits and nuanced feel good vibes.
VIBES:
Fun, Freeform, Elasticicty
REFERENCES:
2008 Era Ed Banger Records
AESTHETIC:
Shape: Organic, Abstract
Colour: Pastels, Oraganic, Silhouette
Creative Strategy • Visual Direction • Creative Execution • Production & Delivery