THE GOAL:
Kraak & Smaak – came to the US for the first time in 5 years to headline our party at Union and we couldn’t let them down with our branding and marketing for the event.

CREATIVE INSPIRATION:
We paid homage to the group mentality of the partnership featuring the 3 main artists in our development for the graphics for the event combined with their new brand elements of tropical fruits and nuanced feel good vibes.

VIBES:
Fun, Freeform, Elasticicty

REFERENCES:
2008 Era Ed Banger Records

AESTHETIC:
Shape: Organic, Abstract
Colour: Pastels, Oraganic, Silhouette

Creative Strategy • Visual Direction • Creative Execution • Production & Delivery