William Reed, better known as PLEASURE PRINCIPLE has been a figure in the indie dance world since the genre has come into existence. He is one of the very few DJs that can successfully change his image and sound to fit the needs of specific parties/vibes/locations while maintaining a superbly consistent commitment to the underground and the classic sounds of indie rock, disco & house. His recent move to Los Angeles has solidified his tastemaker status amongst the scene’s elite and we’re extremely excited to welcome him into the PARADISE ULTD. family as our LOS ANGELES events editor & resident party boy. To kick off his involvement we’ve asked him to curate our next official mix in the BIRDS OF PARADISE series, it’s a delightful blend best enjoyed at a Rooftop Pool Party with drink in hand.